New-Home Applications Fall Again | $799 full-service listing program

New-home mortgage applications fell for a fifth straight month, reaching 2026's lowest level as buyers stayed sensitive to affordability and current mortgage costs.
Applications were ↓~6% yearly and ↓~6% MoM on an unadjusted basis, showing builder incentives still have not fully restored buyer momentum nationally.
Government-backed low-down-payment loans captured a slightly larger share, while avg. loan size slipped to ~$373K, underscoring ongoing payment sensitivity among buyers nationwide.
Builders kept using concessions: ~63% offered incentives, ~35% cut prices, and typical reductions were ~6%, yet applications still weakened as current rates constrained buyers.
An industry survey put single-family sales near 664K annualized, while unadjusted sales were 52K; those measures track demand differently and were not presented as contradictory.